Helen Rydell of Los Angeles, Cal. was a clever fan. She figured out that she could buy a 1 cent stamp for a postcard that she would send to MGM asking for a photograph of a favorite star and then receive in return a picture postcard of her star asking for either 10 cents for a 5 x 7 photo or 25 cents for an 8 x 10. 1 cent vs. 10 or 25 cents. Good one, Helen. This ad campaign was short-lived, just briefly in 1937 to 1938. It's no wonder.
She also asked for a Frank Morgan photo and receives one which includes Clark Gable as well.
Helen's request was for Maureen O'Sullivan ... not Beery.
So, the three photos cost Helen a total of 3 cents. They cost me a tad bit more.




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