Thursday, February 12, 2026

25 cents for an 8 x 10 star portrait ... I'll take 5 of Robert Montgomery, 4 of William Powell ...

 Helen Rydell of Los Angeles, Cal. was a clever fan.  She figured out that she could buy a 1 cent stamp for a postcard that she would send to MGM asking for a photograph of a favorite star and then receive in return a picture postcard of her star asking for either 10 cents for a 5 x 7 photo or 25 cents for an 8 x 10.  1 cent vs. 10 or 25 cents.  Good one, Helen.  This ad campaign was short-lived, just briefly in 1937 to 1938.  It's no wonder.  


She also asked for a Frank Morgan photo and receives one which includes Clark Gable as well.  


Helen's request was for Maureen O'Sullivan ... not Beery.  



So, the three photos cost Helen a total of 3 cents.  They cost me a tad bit more.  

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