In the 1930s, I would've bought every fanzine on the rack!

 The popularity of fan magazines in the 1930s, kept the public relations departments of the studios quite busy.  Most all of the magazines used a one-page format of a single photograph of the star with a brief biography and/or mention of their current film.  The magazines, the p.r. departments and the fans all loved the format.  

"Young America's new "boy friend" gets less and less American with each succeeding film.  See him as a quarrelsome English husband in "Private Lives," playing the part acted on the stage by the author, Noel Coward."

"After a decided personal triumph in "Petticoat Fever," in which he co-starred with Myrna Loy, Robert Montgomery will seek new laurels in a follow-up picture teamed again with the lovely Loy.  The title of this one is "Love on the Run," and it has to do with an American news reporter in London and a duchess who is running away from an unwelcome marriage.  You can expect plenty of laughs, with Montgomery at his best as the reporter."

Of course, Bob did not appear in "Love on the Run."  The studio put Gable and Crawford in it to take advantage of the press coverage of their current affair.  And Bob did not want to make another film about buses, "Fugitive Lovers" was enough.  Bob came out ahead on this career move, "Love on the Run" not being much of a success.  

"Filmgoers have missed the smiling face of Robert Montgomery from the screen lately.  Illness caused his removal from the cast of "Mutiny on the Bounty," and other troubles kept him out of later films that had been arranged for him.  But he'll be around again soon, in a comedy interestingly entitled "Petticoat Fever," with no less a person than Myrna Loy as his starring partner.  He gives you a cheery smile, above, to show you that he's quite well again, thank you."  

Of course Bob was not sick for a year, preventing him from making "Mutiny on the Bounty." or any other movie in 1935.  Mayer kicked Bob off the movie, I've always assumed it was because of Bob's involvement with the SAG movement.  Anyway, Bob took off for New York for his 3-month vacation and refused to accept the poor projects MGM sent to him until he finally had to accept "Petticoat Fever" or void his contract.  Certainly glad he made the film!