I would have subscribed to "The New Movie" magazine in 1931, if I had the 10 cents a month purchase price that is. Newsy, good reviews, great full-page photos ... an entertaining read. The April, 1931 issue was worth every bit of 10 Cents!
Bob has a full-page portrait, two of his movies are reviewed and there is a mention and small photo. His career really does pickup in 1931.
He may have gotten co-star billing in
The Easiest Way and Inspiration, but they are both starring vehicles for the ladies, Ms. Bennett and Ms. Garbo. Bob is barely mentioned in the reviews.
Two of the full-page portraits really stand out. Anita Page gets the full Hurrell treatment.
And Otto Dyar does a superb job of capturing Ms. Lombard's sexual allure.
Lastly, William Powell is featured in an article on stars and their fathers. Appears Bill moved his parents from the cold winters in Kansas City, MO to be nearby in warmer Los Angeles. Now that's being a good son.