Hey, Why Not a Few Extra Dollars!

Bob was associated with Lucky Strikes cigarettes from the early 1930s to and including the first years of his Robert Montgomery Presents television show.  He also did ads for Coco-Cola in the 1930s and Elgin watches in the 1940s.  Certainly nothing wrong with celebrity endorsements, but an ad for the Imperial Wall Paper Co., well......I'm not sure that was a great fit for Mr. Montgomery.  I hope it at least covered the cost of re-decorating his dressing room!