The popularity of fan magazines in the 1930s, kept the public relations departments of the studios quite busy. Most all of the magazines used a one-page format of a single photograph of the star with a brief biography and/or mention of their current film. The magazines, the p.r. departments and the fans all loved the format.
"Filmgoers have missed the smiling face of Robert Montgomery from the screen lately. Illness caused his removal from the cast of "Mutiny on the Bounty," and other troubles kept him out of later films that had been arranged for him. But he'll be around again soon, in a comedy interestingly entitled "Petticoat Fever," with no less a person than Myrna Loy as his starring partner. He gives you a cheery smile, above, to show you that he's quite well again, thank you."